A3_Week 11_Workbook entry #2

Plan/process for creative work:

-find a person to model half nude

– possibly purchasing chicken wire to use as a cage.

– finding the right location: dark alleyway, factory space, industrial space, isolated area

-selecting the correct props, boxes, cages

My creative work is inspired by Miru Kim’s series ‘The Pig That Therefore I Am’, where I will photograph a person semi nude within a cramped industrial space. She is planned to be kneeling in front or behind concrete bars in reference to the barred cages the animals in the breeding factories are living in. I also plan to fill the space with cardboard boxes and and chicken wire to give that confined unsanitary feel. The images below show the location in Wellington where I am intending to photograph. This is behind the Opera house on Wakefield street, a place that is isolated from the common walker. The graffiti adds to the sense of grunge, grotesque feel.

However I may also decide to make my location inside a building in front of a bare wall because it relates to these puppy mills being behind closed doors. These could be places anywhere, even in normal houses or backyards.


A3_Week 12 Workbook: Drafting Final post

  • Mirzoeffs ideas of visual thinking and visual activism
  • Referencing Mirzoeff**
  • consider notions of 21st Citizenship
  • CONTEXTUALIZE issue with artist and designers that inspired you- Constantino, Miru and Coe.
  • CONTEXUALIZE issue with your produced creative work- discussing how it best related to the issue, talk bout gruesomeness, realness, similarity with humans?
  • 2 BOOKS REFERENCED–Artist/Animal-gruesome images to audience, visual culture book? or online book
  • Onine source, academic database

— ALSO considering the relevance of critical and contextual studies to making/studio/art/design practices in view of this assessment brief.

  • posting final creative work with paragraph on Google +

Process for creative work:

These are the some of the photographs taken for my creative work. I plan to make them into a small series of four or five final photographs. I worked with different positions that an animal would be limited to within a confined cage. The addition of boxes makes the space within the the cage appear more confined and also resembles what an animal may be limited to sleeping in.

Confronting Cruelty Book:


Lyle Munro discusses in his book Confronting Cruelty within the chapter “The Animal Problem in Social Context”, that animal cruelty as a social issue. He talks about animals being a significant part of life in urban cities throughout history but the study of animal abuse is often limited. People in society are not properly educated towards where their pets and food that they purchase come from.


Maybe look at this–



A3_Week 11: Workbook entry #1 Research artists and designers work


Researching more specific artist models:


Cartoonist Patrick McDonnell created the comic strip MUTTS that appears in over 700 newspapers throughout the world. In October 2010, this particular strip above was dedicated to the Missouri election on voting that puppy mills in that state should require stricter health standards for the dogs. McDonnell often deals with issues of animal cruelty in this comic strip series and among others. This strips story line is quite literal for its intent on enabling everyone reading the main newspapers to immediately understand the meaning.

Another Mutts comic strip on puppy mills:

mutts 2.jpg


The Humane Society of the United States (HSUS) is an organisation that is a continuous contributor against the the issue of  puppy mills. The post many articles and videos broadcasting their investigations on revealing the pet stores around the states in America that purchase their animals from breeders that do not comply to the correct health standards. One of these includes ‘A Puppy is not a Pet’ campaign set across the Unites States. The info-graphic and images below are just among the few that are created by this organisation to raise awareness for the issue.


puppy not product

Related sources:



Urban scene with Trilussa poem:

poem on street puppy mill.jpg

The 20th Italian poem by poet Trilussa about the equality that we should have no matter who we are is illustrated within the shape of a dogs head by an unknown artist. This poem was most likely more about people instead of animals having better rights but I believe that it works in a similar way. The contemporary aspect of the dog head and urban surroundings helps relate to the currents issues being faced in the 21st Century.

ASPCA Ad campaign by Paul Johns:

“The focus was on different ads that had a cohesive look and feel and could be used across various media”-Paul Johns.  A simple Advertisement with a clean feel can create an evident impact on the viewer. This campaign was to show the benefits of adopting and an animal from a homeless shelter instead if online or a pet store. The Ad on the right states that just owning a pet can decrease depression and anxiety. In the next section od the small text like the others says that adopting a pet from a shelter can not only help you but help them have a better life.

These advertisements are somewhat different to others for this issue as others portray mainly negatives. Many other visual texts show graphic images of the animals in these mills which does create a lasting affect for the viewer but in turn discussing positivity on how to help the situation also can create an significant impact on the audience.


Nicola Constantino

Constantino is a Argentinian-born contemporary artist that often deals with animals rights issues that she is passionate about. Her works art usually quite graphic and at times disturbing that is uncommon to the mainstream media. The sculptures above show animals being forced into perfected shapes as said in hifructose article: “Nicola Constantino’s Scultptures Confront Animal Cruelty”, shaped into how humans may need them. This can relate well to the specific issue, the problem in the breeding industry that I have chosen to focus on. In the breeding industry, the breeders use those animals for their own economic benefit whilst raising them in poor conditions and gaining a large amount of money from them. These works showing the animals put into confined spaces and shaped to fit our gains is what I similarly would like to portray in my work.

Related sources:




Local New Zealand examples of issue:




Agency- is a business or organisation that produces action for a particular issues in that country or around the world, usually on behalf of that cause.

Citizenship- being part of a country through being born there or gain their citizenship after living in that country for a certain amount if time. A citizen can be entitled to voting, and gaining access to economic and educational scholarship benefits. When an individual is part of a country they become part of a community, obtain belonging.



Social Responsibility- groups and individuals are expect to act in certain ways that is ethical that is beneficial for society as a whole. This is being respectful towards social, cultural,economic and environmental issues present in the media to maintain a balance of views in the world.

“Do unto others as you would have them do unto you” – Luke 6:31.

Transformative practices- altering the core/basic aspects of a specific of an issue or culture in society.


A3_Week 10: Workbook entry #2 Generation of ideas for Creative work

Creative Work ideas brainstorm:


creative work ideas mindmap

From researching artist models:

  • Photograph of person behind barbwire/bars, their back exposed like Kim- enclosed space, urban scene
  • half nude person being cramped between barbwire or boxes and stuff
  • Illustration similar to Coe’s Cruel, with use of gruesome imagery to attract the viewers
  • could approach SPCA ask to photograph with their puppies- showing hows its better to adopt.

CHOSEN IDEA: Photograph an exposed person near or behind bars in a confined space.

A3_ Week 10 Workbook: Research general issue

General Issue: Animal cruelty

Specific Issue: Breeding Industry, Puppy Mills

Visual Art and activism have always shared a very close relationship because of the ability of the visual medium to simplify and expose complex sociopolitical atrocities that often lie hidden beneath the surface of society.” – One Green Planet ” Art and Activism: A Spotlight on Animal Rights Artivist (Part 1)”


Change agents– a group or individual that is a catalyst for changing an aspect of society. As stated by Malcolm Gladwell in his book ‘The Tipping Point’, this group or individual cannot bring upon change in an environment where these is no connection between people. The single change agent can create unrest but others are required to have an interest in their views and be willing to participate for the change to in fact occur.

Cultural critics- 

Protest- an action that expresses ones disapproval about something, going against a certain norm in society. A group of individuals with a similar opinion on an issue go together and protest for change.

Resistance- the refusal to accept something that is occurring, not willing to comply with the community as ones perspective or belief may be different.


5 Characteristics of a Change Agent

What is Animal Cruelty?

As stated by The Humane Society of the United States, this can be an intentional act to cause harm to an animal. This may be causing psychological harm such as distress, fear or torment (What is Animal Cruelty, RSPCA Australia).

“These may include:

Examples of visual activism for Animal Cruelty:

Lush extreme window performance-

The cosmetics store Lush begun a campaign to stop animal testing in 2012 that included a visual activist performance by artist Jacqueline Traide. This took place in the Regent Street store branch, London where performance artist demonstrated procedures that animals are subject to behind many closed laboratory doors around the world. The performance went on for ten hours as thousands of people passing by were shocked by what was being portrayed. This form of visual activism set out to raise awareness of animal cruelty that is currently still legal in many countries around the world including the United States and China. As a result, people should take greater care in purchasing cosmetics products that is subject to animal testing.

Related sources:



Another 10 hour performance that year was also done as visual activism in a LUSH store window in Toronto, Canada. This was a protest against consumers wear real fur for fashion. This shocked customers and passers by to the store to re-think what they should wore for fashion and the gruesome cost that was paid.

Sourced Articles:

Fur Trim Is a Trap: The Visual Politics of Performance Activism


Sue Coe’s book Cruel-


The paintings and drawings in Sue Coe’s Cruel book are based on the animal cruelty  within the meat industry. The author an artist grew up near a slaughterhouse therefore this issue has become related to her on a personal level. “There’s no hidden camera, here’s the sketchbook, you can look at it . . .” (Sue Coe, Drawing Attention: Sue Coe article). Coe states that through drawing the scenes within a slaughterhouse instead of a photograph that is not usually allowed inside us the the audience are able to see their interior. These works evokes the emotion of shock and sadness which was her intended effect for this issue. To enable to upset on the audience makes them think about the seriousness of animal cruelty. In my creative work, I would like to create a similar effect.




Cruel by Sue Coe


Gale Hart

hart3 A High Price for Ducks
Foie Gras: A High Price for Ducks, Gale Hart, Exploding Head Gallery, Sacramento, California. 2005. Painting.

An multimedia artist and activist that creates many works related to animal cruelty. Her works come across strange and grotesque that are not always pleasant for the eye. This is provide emotions within the viewer that will make them become shocked and think deeper into the issue. Hart is a contemporary artist often working with non traditional mediums and materials.





The Pig that therefore I am, Miru Kim

Artist, Miru Kim photographs herself nude amongst pigs in factory farms across the country that raises awareness for animal rights. The artist illustrates the boundary between humans and animals, how close the connection to them is. The makes a relation to the closeness of their skin colour to ours. Upon researching and gaining fascination with pigs in University she learns this and their intelligence.

This shocking comparison between us and the pigs in this series draws the attention of the viewer, thus making them think deeper into the apparent issue of factory farming. This would be a good idea to work toward for my creative work.






A3_Week 9: Workbook entry

Chapter 7: Changing the World, Visual Activism chapter

Mirzoeff’s definition of:

Visual Activism- the portrayal of ideas through a visual sense, today noticeably through online networks that brings upon protest and change in society. “Once we have learned how to see the world, we have taken only one of the required steps. The point is to change it (Mirzoeff, 298).

Visual Thinking- “Visual thinking is something that we simply do not study; we have engage with it ourselves” (Mizoeff, 289). Mirzoeff states that it is a form of visual culture on how we see the world through the visual that has lead to visual activism (289).

CHOSEN ISSUE: Animal Cruelty in breeding industry.

The issue has been widespread over the past few decades that has increased its significance. The breeding of animals, specifically puppy mills has horrifying conditions. This includes overcrowded and un-sanitized cages, malnutrition, forcing dogs to over breed and are killed when they can no longer do so. An important point that I would like to talk about and research is that why is it necessary to have this large breeding mills when their is an already over populated amount of abandoned animals in homeless shelters.

“It is estimated that there are at least 10,000 puppy mills in the U.S. Fewer than 3,000 of these are regulated by the U.S. Department of Agriculture “(HSUS).

One of these reasons is money. Pet stores and breeders get more money from high prices of these poorly treated animals.

Activist Non- Profit Organisations:

  • PETA (People For the Ethical Treatment of Animals)
  • SAFE  NZ (Save Animals From Exploitation)
  • ASPCA (American Society for the Prevention of Cruelty to Animals)
  • Paw Justice (NZ)
  • RSPCA (Royal Society for the Prevention of Cruelty to Animals)
  • HSUS (Humane Society of the United States)


Researched Articles:



Puppy Mills: Facts, Outlawing, What to Do

Puppy Mills: Dogs Abused for the Pet Trade