Blue Marble- A famous photograph taken by the astronaut John Schmidt from the Apollo 17 spacecraft in 1972. It depicts Earth as a whole sphere from space. Mirzoeff says that at the time “the photograph mixed the known and the new in a visual format”(4).
Visual Culture- is what we see in front of us in relation to what we already know. Mirzoeff states that “it also involves what is invisible or kept out of sight”(11). Therefore, he is implying that we cannot openly say that what we see is a visual culture.
World View- in relation to an audience is what their views and beliefs about the world may be whilst reading the text or viewing the work, This could how this affects how they see the visual text.
Naming- Including the work that you are discussing/analysing it’s title, artist that created it and the media that they used. This helps depict the visual appearance of the work. Clarke states that “this alone indicates just how closely related are the visual and the verbal”(23)
Describing-telling the audience may they be known or a specialist unknown audience about the work. This includes defining exhibition it may be in, their style of movement or what is within the work. The amount of descriptive language can vary depending on the the context of the piece, object or subject. Clarke indicates that “Within the context of visual culture, the variety of descriptive language that is employed is immense” (23).
Contextualising- is to identify the time and place that the work or subject has be either originated from or is currently situated within. This includes the factors of social, economic, technical, cultural and how it may have been understood during this time. What Clarke says about context is that “these factors, once understood, contribute to a fuller understanding and appreciation… and liberates us from our own Western assumptions and expectations” (24).
However, an important point that the writers of “Reading Texts” state is context is always changing and that text or artefact was indicated towards people of a certain time.
Analysing- to examine the artifact in wider detail where we become informed of parts that we were originally unknown. However through this process, aspects that we become aware of can not be seen as absolute because its ones point of view. There can also constantly be other valid perspectives with equal stability as your own.
Nicholas Mirzoeff. How To See the World “Introduction” . London:Pelican, 2015. pg 1-27. Print.
Michael Clarke. Verbalizing the Visual: Translating Art and Design into Words. “Language and Meaning.” Lausanne, Switzerland: AVA Publishing. 2007 pg 20-25. Print.
Ruszkiewicz, John, Daniel Anderson and Christy Friend. “Reading Texts.” Beyond Words: Cultural Texts for Reading and Writing. 3rd ed. Boston: Pearson, c2012. pg 32-34
Screen based culture- is where the majority of our communication and access of information is done through screened electronic devices. This culture also allows for the promoting of businesses and events on the internet, the watching of movies and television on screens. This includes via cell phones, computers, film and television.
Closed world- this was originally depiction from the space within a train. Where in movies all the action and intrigue took place with this enclosed space. Today that idea of an enclosed world is said be be the space created by forms of social networks on the internet, which has been called the “ultimate closed world”(Mirzoeff 146).
Global village- a world created by mass digital media on the internet. This is where information and news about current events can be sourced from most places around the world. This reduces time and space to such an extent that that the world may as well be seen as the size of a village.
Nicholas Mirzoeff. How To See the World “The World on Screen” . London:Pelican, 2015. pg 129-161. Print.
Ideology- a range of values or beliefs set upon society that appear to be unchangeable or natural. These ideas have often be created from advertising, consumer culture, television and the media(Sturken, 23). These “obscures the way things actually are” (What is Ideology, 1.53). In the Novara Media video, it is discussed that these concepts may also be developed by those who have power (, which may be the economical, political or social sort. Over time, these people have having changing views that continue to change and shape society.
Sturken, Marita, amd Lisa Cartwight. “Images, Power and Politics”. Practices of Looking: An Introduction To Visual Culture: New York : Oxford University Press, 2009. 9-48. Print.
What is Ideology? Terms of Engagement. Novara Media. Youtube. Published 29 Nov 2015.